Myles Carter
Content Marketing Leader & Product Communicator
Hi, I'm Myles. I build content engines. For the last 5 years, that's been with a global payouts company, and for the last 10 years, it's been for B2B SaaS organizations.
Either way, the goal's the same: turn dense, jargon-heavy products into stories people actually want to read, watch, or show up for. Click into anything below. Almost all of it goes somewhere real.
★ Something I built myself, start to finish
Coact — The Co-Action Circle
A 6-month peer coaching circle for high-potential professionals. The program, the site, and the copy: all ideated, built, and shipped solo.
- Ideated and designed the program itself, drawing on my own coaching training: Certified Goal-Centric Coach (Concordia) and Mental Health Coaching (Headspace Training Institute).
- Briefed, vibe-coded, and deployed the site solo with Claude, then ran my own copy refinement passes.
- Founding cohort opens September 2026.
▸ 🚀 Flagship product launches 2
Trolley — Raising the Bar — Spring 2026
Round two, built bigger: an outside agency on design, five more videos shot in person, and a hub-and-spoke blog system.
- Led strategy and copy for the landing page in partnership with an outside design agency, which handled design and development.
- Scripted, produced, and directed a second 5-video release series, in person this time.
- Organized the post-release Office Hours webinar.
- Directed a 1-hub, 6-spoke blog structure (7 net-new posts) and social clips featuring the VP of Product and VP of Revenue.
Trolley — Raising the Bar — Fall 2025
Trolley's first bi-annual product release: three product pillars, five videos, and a full launch system, built from the brief up.
- Led the brief process and wrote the public narrative across three pillars (market-leading payouts, embedded payouts-as-a-service, and a recipient-first experience), grounded in interviews with the product team.
- Scripted, produced, and directed five unified release videos, managing the editing partner for a consistent visual style.
- Ideated and led development of the "Raising the Bar" landing page.
- Organized the post-release Office Hours webinar; product managers led the session.
- Set content strategy and outline for 6 net-new supporting blog posts, managing production alongside a content specialist.
▸ 🎥 Video & audio 3
Trolley — Motion animation product overview video
A piece I'm particularly proud of: a technical payments platform explained in under 90 seconds, cut down to 40s, 20s, and 6s for paid social.
- Briefed, managed, and handled distribution in partnership with production studio Studio Nord Est.
- Translated a fairly technical product into a strong, simple visual overview of what Trolley does.
- Delivered in 40-, 20-, and 6-second cuts built specifically for promo use.
Trolley — Podcast pilot — 3 episodes
A short-run pilot built to open up conversations with industry leaders and builders, exploring what's happening in payments and the creator economy.
- Ideated the format, found the guests, co-hosted, and oversaw end-to-end production.
Trolley — Guide to DAC7 — 5-part series
Five short episodes with Trolley's tax product manager and an outside tax SME, breaking down a dense EU regulation before it caught anyone off guard.
- Developed, led, and drove the project end to end. Trolley's tax product manager conducted the on-camera interviews with the SME.
- Built to make a genuinely dense regulation approachable for a non-legal audience.
▸ 📚 Editorial & thought leadership programs 4
Trolley — AI-driven content push — instant payouts
A fast, AI-assisted sprint to close a content gap on instant payouts before the market caught up.
- Used AI to help identify the content gap itself, synthesizing data from SEMrush, Google Search Console, and Google Analytics.
- Used AI to help brief each piece, assist the writing, and run an agentic editing pass, with human review at every stage.
- Blog traffic rose roughly 20% following the push, with Trolley ranking on instant payouts quickly.
- A couple of these pieces also support the Spring 2026 release above: same content, doing double duty.
Trolley — Customer story program
Four years of proof that Trolley actually works, told by the people who'd know.
- Personally interviewed and wrote many of the stories in this collection.
- Built and ran the program end to end over 4 years: 15 customer stories and 16 customer-facing announcements.
Trolley — Competitive comparison pages
Ten "us vs. them" pages that had to be fair and sharp, not just marketing copy.
- Partnered with product marketing to develop a cohesive structure and value-proposition framework used across all 10 pages.
Trolley — Payout Platform Buyer's Guide
"Evaluating Payout Platforms: What Scales, What Fails, and What to Avoid": a genuinely useful guide, not just a gate to fill a form behind.
- Owned structure, briefing, process management, editing, and layout for the guide.
▸ 🎙️ Live & partner programs 2
Trolley — Music Ally webinar series
Three webinars built with Music Ally to get Trolley in front of an audience it hadn't earned trust with yet: the music industry.
- Led ideation, partner selection, panelist selection, content development, promotion, and distribution.
- Organized each session; panelists led the actual discussion.
- Averaged 450 registrants and 50% attendance, and drove a 30% increase in in-vertical pipeline for the 3 months following each event.
GSoft — Pass the Mic series
A non-promotional interview series I pitched early in my career. It's now 19 episodes deep and still running without me.
- Ideated and piloted the format with an SME engagement manager, giving industry voices a chance to talk to our audience directly, no pitch, no product plug.
- The series outlived my time at GSoft and has grown to 19 episodes.
▸ 🌱 Earlier work 3
GSoft — Avvenire customer story
An early ShareGate customer story: a Microsoft migration partner on cutting SharePoint migration time by 15%.
- Interviewed the customer and wrote the story myself, start to finish.
CM Labs — Port crane simulator stories
Three video customer stories built to prove Vortex Studio-trained crane operators translate straight to the job, in Essex, Melbourne, and Auckland.
- Developed the video series and led editing across all three stories.
- Traveled and conducted the interview in person for the Port of Tilbury story.
- For DP World Melbourne and Ports of Auckland, directed the project while an external videographer led on-the-ground filming.
Matrox — Montreal Canadiens story
A high-profile brand story: how instant replay tech from Matrox gave the Bell Centre a "digital facelift" for the Canadiens.
- Interviewed the team, wrote the story, and pitched it directly to Commercial Integrator.